Stridecraft footwear is now in stock, which completes the Apparel department. There are six models, and the shoes come in UK sizes 6 to 12.
For lifting there are two shoes. The Flat Lifting Shoe ($119) has a thin, firm sole for deadlifts and general strength work, where you want to feel the floor. The Weightlifting Shoe ($189) has a raised solid heel and a strap across the midfoot, which helps you sit upright in a deep squat, clean or snatch.
For moving there is the Cross-Trainer ($129), a stable shoe for sessions that mix lifting with jumps and short runs, and the Running Shoe ($139), cushioned for road and treadmill miles. The Recovery Slide ($39) and a three-pack of training socks ($18) complete the range.
The short version: do not squat heavy in running shoes. A soft midsole squashes under a loaded bar and makes you less stable. The reverse is true too: the firm sole that helps under a bar feels hard after the first mile. If you only buy one pair, the cross-trainer is the compromise.